The head­line of an arti­cle in today’s Food Nav­i­ga­tor, “Con­sumers Demand Guilt-Free Indul­gence,” caught my eye. The arti­cle cit­ed a Datamonitor.com study that found that
con­sumers are unwill­ing to sac­ri­fice taste and plea­sure for “nutri­tion­al good­ness” and sug­gest­ed that healthy foods also need to taste good. Here is the chal­lenge as I see it: By nature of their high fat, sug­ar, and/or salt con­tent, “indul­gent” foods taste real­ly good. Healthy, nat­ur­al foods have a more sub­tle fla­vor. A healthy way of eat­ing can include both — plen­ty of healthy foods and a small por­tion of indul­gence. Per­son­al­ly, I like choco­late, and I eat half a hand­ful of choco­late chips every day.

[ Data­mon­i­tor via Food Nav­i­ga­tor; Pho­to cred­it: Leonard Low via Flickr ]